#005: Growth & Sales Advice From Entrepreneurial Mum, Darcy Ida

By December 15, 2016Diversity All Star Podcast
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Darcy Ida is the successful founder of Ida Pod, a supplier of professional high end photo booth hire for all occasions. She is also a Virgin Ambassador & therefore working along the Virgin Start Up Division to raise awareness about starting a business.

Haha someone likes a photo op at any giving opportunity @idapod83 @Virgin @FastTrack100Awards @RichardBranson

A post shared by Ida Pod Photo Booths (@idapod83) on

In this Podcast we discuss ( SPOILER ALERT )

  • [03:10] Darcy Ida shares her motivation for becoming an entrepreneur.
  • [04:24] Darcy talks about sourcing products from the far east vs the UK.
  • [05:37] We learn what it’s like to balance being a mother, and starting a business.
  • [09:17] Darcy shares how becoming hands off in certain areas, helped her business to grow.
  • [13:55] We get advice on how as a mother, you can start delegating parts of your business.
  • [14:59] We learn about the challenges Darcy faced, due to her background, gender and age.
  • [18:33] Darcy explains how she used diversity in her business, to be an advantage.
  • [19:45] On company culture: “I always say to people I am interviewing, I would never ask anyone to do something that I wouldn’t be prepared to do for my self.”
  • [22:01] Darcy shares tips from what she learnt from “The Lost Art of Listening” (Link below)
  • [22:32] We get more sales tips for anyone starting a business.
  • [25:15] We learn how Ida Pod acquired Virgin as a client.
  • [31:30] Darcy explains hows to peruse a business opportunity in where you may have no experience.
  • [33:05] Darcy talks about her first sale.
  • [ 37:46] We learn how you can prepare for building a relationship with your sales lead.
  • [40:50] We get very in depth tips, on how to get around gatekeepers during a cold call.
  • [45:00] We find out if we should leave a message when making a sales call.
  • [46:45] Darcy talks about researching the technology behind Ida Pod.
  • [48:00] Darcy explains when or if you should leave your job.
  • [49:30] We find out what Darcy wished she knew, before she started.
  • [50:38] Darcy shares her biggest failure.
  • [51:40] We find out how “to-do” lists, help Darcy to achieve her goals.
  • [53:22] Darcy lists her favourite motivational speakers, to help better your business or family life.
LISTEN TO  #018: Coping With Business Pressure & Bouncing Back From Depression With Linda Mbagwu

You will learn

  • Sales tips, and how to handle gatekeepers while making cold calls.
  • How to balance being a mother while growing your business.
  • How diversity could be an advantage in business.

Exclusive offer

  • Receive 10% off your first order with Ida Pod, by mentioning “Minority 101” while making your booking. 

Links and resources mentioned

Homework

Darcy challenges you to create a “things to-do list” for one month.

Create two separate lists on:

  1. Business / Entrepreneurial steps
  2. Personal goals.

Every week, for each list, write down 10 things you need to accomplish. For example, it could be as simple as:

  • Reach out to 3 networking groups,
  • Or research 3 companies in the field I am hoping to go into,
  • Or speak to 4 friends and family members, to see if they have any suggestions on what direction you can take your business.
  • etc.

Tweet #DiversityAllStar to discuss the show on twitter or leave your comments below.

Kind regards, Lisimba.

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